RSS Feed

Video is the key!!

April 21, 2012 by admin

I was just at an event were I was speaking about video marketing. Everybody at the seminar wanted to find a way to improve their search engine optimization to get more traffic to their website. However, if a viewer arrives on your website and you are unable to develop a personal relationship, all of your efforts will be wasted. Naturally, I do not mean creating an business to business relationship. Rather, a personal relationship.
The best way to do that is with video. Using video, a viewer gets to see what you look like; they get to hear you and if you have useful content and information, they begin to trust you.
Business, who thinks they can convert an online viewer into a caller without developing a personal relationship, doesn’t recognize what a viewer looks for and why. Understanding that concept will change your entire perspective marketing online and off-line.
The referral relationship
Think about why you get referrals from people you know. It’s because of your relationship with them. If you did not have a relationship with your referral source, there would be no reason or incentive for that person to refer a potential client to you. If you leave out the ‘relationship’ component of your marketing, you will miss an incredible opportunity to connect with your online viewers.
If you can develop a personal relationship and have people get to know you before they ever come in and meet you, you’ve done something that we, as business, have never been able to accomplish before video became so prevalent.
Develop the relationship. It works.
To your success!
Bart and Kris

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

No Comments

No comments yet.

Sorry, the comment form is closed at this time.