Offline marketing, such as television, radio, newspaper, and such are traditional methods for selling products and services. But what is online advertising? What mediums are there out there available to you?
Here’s a very quick rundown on some different types of online advertising and what they are…
Listen to your social community! Seems simple enough…but you really have to be proactive in order to listen, reply, comment, and engage with others. In fact, you need to act just like you are having a face-to-face conversation with each person.
This can be difficult because emails, Facebook, Twitter and all other social media platforms are…well…NOT face-to-face. We can forget that there are “real” people on the other end of the computer or smart phone.
Here’s some top tips to help you build and engage your social communities.
Traditional marketing, such as TV and radio, really kept the power of marketing in the hands of the business. Online marketing is completely different as it gives anyone in the online world power over your marketing efforts. Anyone can write about you and/or your business and, if they have a following, it can make a huge impact in all your efforts across the board!
As a business owner it is extremely important to remember that customers are everything! Building a relationship with your customers, taking care of them, and making sure they have great things to say about your business is what will take your business to the level you want it to be at…why? Because they will tell all their friends about you!!
Here’s a quick video on a customer service experience I had with Arc’teryx. Leave a comment on any customer experiences you have had (good or bad) – and let’s chat!