Category Archives: Book Reviews

Today I want to share a book with you that has made a big impact on me in the Internet Marketing world. It is called, “Predictably Irrational: The Hidden Forces that Shape Our Decisions.”

Why do headaches persist after we take a one-cent aspirin, but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal, but cut coupons to save twenty-five cents on a can of soup?

When we make decisions in our lives we like to think we are making smart, rational choices…but are we?

Learn how humans behave in a predictable way…and how you can leverage that for your business and even your life!

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I was just at an event were I was speaking about video marketing. Everybody at the seminar wanted to find a way to improve their search engine optimization to get more traffic to their website. However, if a viewer arrives on your website and you are unable to develop a personal relationship, all of your efforts will be wasted. Naturally, I do not mean creating an business to business relationship. Rather, a personal relationship.
The best way to do that is with video. Using video, a viewer gets to see what you look like; they get to hear you and if you have useful content and information, they begin to trust you.
Business, who thinks they can convert an online viewer into a caller without developing a personal relationship, doesn’t recognize what a viewer looks for and why. Understanding that concept will change your entire perspective marketing online and off-line.
The referral relationship
Think about why you get referrals from people you know. It’s because of your relationship with them. If you did not have a relationship with your referral source, there would be no reason or incentive for that person to refer a potential client to you. If you leave out the ‘relationship’ component of your marketing, you will miss an incredible opportunity to connect with your online viewers.
If you can develop a personal relationship and have people get to know you before they ever come in and meet you, you’ve done something that we, as business, have never been able to accomplish before video became so prevalent.
Develop the relationship. It works.
To your success!

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Totally stoked to start bringing you some amazing content! BUT! As with all good things, they take time to build. I have been EXTREMELY busy putting together my social media videos, as well as my new, SEO Video Marketing Course.

The good news? Things are winding down a little and I’m getting ready to start sharing some great information. Yes, the social media world is constantly changing…and I’ll be sure to keep you up-to-date on the “essential” social media changes and strategies for your small business!

P.S. Feel free to post a comment on what you are most interested in learning about (keep it to social media or online marketing, please…) THANKS!

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