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Book Review: Predictably Irrational

June 14, 2012 by admin

Today I want to share a book with you that has made a big impact on me in the Internet Marketing world. It is called, “Predictably Irrational: The Hidden Forces that Shape Our Decisions.”

Why do headaches persist after we take a one-cent aspirin, but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal, but cut coupons to save twenty-five cents on a can of soup?

When we make decisions in our lives we like to think we are making smart, rational choices…but are we?

Learn how humans behave in a predictable way…and how you can leverage that for your business and even your life!

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